How does one make a big-name studios’s art department the coolest department/show to follow on social media? By engaging with the built-in fanbase, by spearheading giveaways, set tours, and special offers, and staying consistent with posting behind-the-scenes exclusives.
I wrote original content for the art department's ABC blog including talent, vendors, and events, as well as managed our day-to-day and social calendar. I created GIF packages for talent and our trade-out agreements and prize packages for ABC vendors. I oversaw and published all of our social media and what was trending over all platforms.